We Build the Infrastructure New Industries Stand On

We Build the Infrastructure New Industries Stand On

PFH Consulting, the operating entity of Powers Family Holdings, is an ecosystem architecture firm based in Muncie, Indiana. For 25 years we have built defensible digital and operational and infrastructure across workforce, automotive, mortgage, and now the cannabis and hemp economy. 


Today our full attention is on two connected initiatives we are actively standing up: CHIEA and the Indiana Cannabis Chamber of Commerce.


PFH Consulting designs and operationalizes the standards, workforce, and banking infrastructure that emerging industries need to scale responsibly.

PFH Consulting is led by founder Rex Powers, whose discipline is ecosystem architecture — building a strong anchor and surrounding it with a coordinated fleet of assets, standards, and partnerships that compound in value over time. We have applied this same methodology across every industry we have entered, from one of the internet's early workforce networks, to large-scale emergency-recovery workforce mobilization, to brand-specific digital infrastructure. The throughline is consistent: we build the connective tissue that lets an industry operate at scale.

Rex Powers brings direct standards-body authority to this work as the former President and COO of FOCUS (the Foundation of Cannabis Unified Standards) and a member of the ASTM D37 cannabis committee — credentials that anchor CHIEA's standards mission.

Over two and a half decades, PFH has assembled a broad portfolio of digital assets and infrastructure across multiple industries — including extensive domain holdings, brand-specific networks, and platform assets spanning workforce, automotive, mortgage and shared-equity finance, and cannabis.

As CHIEA and the Chamber move from design to operation, we are making a deliberate choice: to concentrate our capital and attention where it matters most. PFH is actively divesting non-core holdings — including significant domain portfolios and brand assets — to fully fund and accelerate our two priority initiatives. This is a strategic reallocation, not a retreat. These assets are well-built, and we are making them available to operators and investors who can put them to their highest use.


Everything at PFH Consulting now points toward operationalizing two organizations built to give the cannabis and hemp industry the infrastructure it has never had — a standards-and-services backbone, and an advocacy voice. They are designed to work together.

CHIEA — Cannabis Hemp Industry Employers Association

The standards-and-services backbone for a maturing industry.

THE PROBLEM:Every mature industry rests on infrastructure most people never see — the employer standards, workforce systems, quality controls, and risk frameworks that let businesses operate safely and scale with confidence. The cannabis and hemp industry was never given that foundation. It grew explosively, under shifting regulation, without the connective tissue that holds an industry together. Employers were left to solve workforce, compliance, quality, and risk on their own, one business at a time, with no shared standard to build on.

CHIEA exists to change that. The Cannabis Hemp Industry Employers Association is a standards-and-services organization built to professionalize this industry from the employer side — giving the businesses that hire, grow, manufacture, and sell the same caliber of operating infrastructure that every established industry takes for granted.

THE APPROACH:CHIEA is organized around a series of specialized silos, each addressing a distinct operational need and each led by a recognized authority in its field. Rather than offering one generic service, this structure lets CHIEA deliver deep, credible expertise across the full range of challenges a cannabis or hemp employer actually faces. The silos work independently and reinforce one another — together forming a single, coordinated backbone an employer can rely on.

The Workforce Silo:Labor is the first and most persistent challenge in this industry. The Workforce Silo brings professional employer-of-record, staffing, and workforce-mobilization infrastructure to cannabis and hemp operators — solving payroll, employment compliance, benefits, and scaling in a sector where traditional providers have been reluctant to engage. It is built on real workforce architecture, including large-scale mobilization experience drawn from emergency-recovery operations, and partnership with established workforce-logistics expertise. For employers, it means the ability to hire and grow without building an HR and compliance department from scratch

Certification & AuditingStandards mean nothing without independent verification. CHIEA's certification and auditing function gives employers, regulators, banking partners, and consumers a credible mark of trust — confirming that an operation meets defined standards for workforce, quality, and compliance. In an industry where reputation and regulatory standing are everything, third-party certification turns "we follow best practices" into something a partner or regulator can actually rely on.

THE VISION:CHIEA's goal is straightforward but ambitious — to give cannabis and hemp employers the infrastructure to run safe, compliant, professional organizations at scale, and to raise the operating standard of the entire industry in the process. As employer standards rise, so does the industry's credibility with regulators, banking partners, and the public. That is the work PFH Consulting is operationalizing now: building the backbone an entire industry can stand on.

The Indiana Cannabis Chamber of Commerce

The advocacy, banking, and policy partner building a responsible industry in Indiana.

THE MISSION:
If CHIEA delivers the standards and services an industry runs on, the Indiana Cannabis Chamber of Commerce builds the environment that allows that industry to exist at all. A 501(c)(6) nonprofit, the Chamber is the advocacy, banking, and policy partner to CHIEA — convening the relationships, institutions, and political will required to bring a responsible cannabis industry to Indiana the right way, and to do it before legislation rather than after.

Most states built their cannabis frameworks reactively — passing law first and assembling the banking, compliance, and workforce infrastructure later, often painfully. The Chamber exists to reverse that order. By bringing the right partners to the table early, it ensures that when Indiana is ready, the infrastructure is already in place.


THE THREE PILLARS:
The Chamber's work rests on three connected pillars — advocacy, banking, and policy — each addressing a part of what a credible industry requires.


Advocacy
The Chamber serves as the unified voice for responsible cannabis commerce in Indiana — representing employers, workers, patients, and communities in the conversations that will shape the state's framework. Rather than advocating for cannabis in the abstract, the Chamber advocates for a specific, disciplined vision: a medical-first, accountable, Indiana-grown approach. It builds the coalition — across business, labor, healthcare, and civic life — that gives that vision real weight with policymakers.



Banking
Banking has been the single most persistent obstacle in this industry. Operators across the country still struggle to access basic financial services, forcing too much of the business into cash and out of the light. The Chamber treats banking not as an afterthought but as a founding priority — partnering with forward-looking financial institutions willing to serve this market responsibly, under real standards. Solving banking first changes everything downstream: it brings transparency, enables compliance, and signals to regulators that this industry can be trusted to operate in the open.


Policy
The Chamber's policy work is anchored in the Indiana First model — a medical-first, state-controlled framework designed specifically for Indiana rather than borrowed from another state. The model is built to align banking, compliance, workforce, and patient access from the outset, giving legislators a complete, responsible blueprint rather than a set of open questions. It reflects a core conviction: that Indiana can learn from every state that came before it and build something more disciplined, more accountable, and more durable as a result.


A PILOT, BY DESIGN:
The Indiana Cannabis Chamber of Commerce is, by design, a pilot. Indiana is where the model is being proven — but it was never meant to stop here. The Chamber is the first deployment of a replicable framework: a model for how a state-level chamber can pair with CHIEA's standards-and-services backbone to bring responsible cannabis commerce to a state from the ground up.

As CHIEA expands into new states, the Chamber model is built to expand alongside it — a coordinated, state-by-state rollout in which each new chamber adapts the same proven approach to its own political and regulatory landscape. Standards and services on one side, advocacy and policy on the other, advancing together into each new market.


THE NATIONAL VISION:
The ultimate destination is a national one. Each state chamber is a building block toward a fully operationalized United States Cannabis Chamber of Commerce — a unified national body giving the responsible cannabis economy the coordinated voice, banking relationships, and policy infrastructure it has never had at the federal level. Indiana is the proving ground for that vision: get the model right here, and it becomes the template for the nation.


That is the scale of what PFH Consulting is operationalizing — not a single state initiative, but the first move in building the institutional backbone for an entire industry, state by state, all the way to the national stage.


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